SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your Chinese project.
Augmented reality adds digital elements to real-world scenes in real time, which creates interactive, visually rich content. China's huge tech sector leads the world in immersive technology, with players like Baidu, NetEase, and Tencent pouring money into AR and XR.
We connect you with AR pros across Beijing, Shanghai, and Shenzhen who pair tech skill with creative vision to deliver strong augmented reality content. Our team sets up the hardware, software, and talent to build AR that engages viewers and lifts your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
We learn your AR vision, then design experiences that truly engage users.
Asset Creation
We build and capture 3D content tuned for smooth AR on your target devices.
Development
We build AR on the right platforms and make sure it runs smoothly.
Testing & Launch
We test across many devices and platforms before launch.
On Location
Augmented reality experiences across Tmall, JD and the Chinese XR stack
AR production in China sits where the world's largest mobile commerce market meets a fast-growing XR talent pool. Tmall, JD, Alibaba and the Tencent ecosystem now ship AR brand activations as a default channel for product launches in Shanghai, Shenzhen and Beijing. Beyond the iOS-AR and Android-ARCore split, teams also build WeChat Mini Program AR, Douyin (TikTok China) effect filters, and the Pico headset experiences sold through ByteDance.
Our team staffs AR production with Chinese pros, including the XR units at Pixomondo Beijing, Base FX, Tencent Animation, and the Mindwalk Studios virtual production crews. We draw 3D artists and AR developers from the Shanghai Songjiang Film Industrial Park talent pool. Photogrammetry and LiDAR capture for AR assets covers heritage rebuilds of the Forbidden City, the Terracotta Warriors, and Great Wall sections for the Ministry of Culture and Tourism, and this runs through Chinese scanning rigs working with Unity China and Epic Games China developer teams. Most commercial work centers on branded entertainment, car launches for BYD and NIO, and Tencent Animation IP activations across Honor of Kings and Arena of Valor.
Our process starts with NRTA pre-production approvals for any AR experience launched inside mainland China, since content rules under the Cyberspace Administration of China apply to consumer-facing AR. It then routes through our Chinese business partner entity, which foreign producers need to invoice and pay local talent. Asset creation runs on ARKit, ARCore, WebAR, Unity, Unreal Engine, and the Spark AR pipeline for Meta-equivalent reach abroad, and we put Douyin effect-house and WeChat Mini Program builds first for domestic release. We handle 3D modelling, animation, texturing, rigging, and on-device tuning for the iPhone, Huawei, and Xiaomi flagship lines in-house, and QA across the fragmented Android ecosystem stays vital for mainland deployment.
On the ground, the details get specific. Heritage AR for Chinese tourism platforms needs Cultural Relics Bureau planning alongside the standard NRTA forms. Timelines run from two weeks for simple Douyin filters up to several months for custom location-based experiences. Delivery, content review, and 17 per cent VAT invoicing run through the Chinese partner entity, and Qingdao 40 per cent rebates and Hengdian incentive forms apply to qualifying production spend.
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We build for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social apps like Instagram and Snapchat. The right platform depends on your audience and what the experience needs.
Do users need to download an app?
Not always. WebAR lets users open AR right in their browser, with nothing to download. For richer experiences, a dedicated app gives better speed and features.
Can you create AR for Chinese landmarks?
Yes. China's heritage sites offer great AR chances, so visitors can see rebuilt imperial palaces or animated characters at famous spots. We build AR tied to each location.
What about AR for marketing campaigns?
AR works well for marketing, from product visuals to interactive packaging and brand experiences. We make shareable AR that engages viewers and drives social media interaction.
How do you capture content for AR?
We use many methods, including photogrammetry (3D models built from photos), LiDAR scanning, and standard 3D modeling. The method depends on what you're recreating and the quality you need.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps usually need several weeks to months. Complex location-based work can take longer. We share detailed timelines during planning.
Related Services
Productions in China that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.