360° Video Production

360-degree video production in China pairs Shenzhen-engineered camera technology with some of the world's most photogenic immersive backdrops. Insta360, the Shenzhen-headquartered maker that leads the global 360 camera market, sits at the heart of the local pipeline. It works alongside DJI imaging support and Z CAM arrays sourced through the Pearl River Delta supply chain. We set up 360 shoots with VR-skilled crews based in Beijing, Shanghai, and Shenzhen. These include pro studios like Sandman Studios, Pico Interactive, and the XR teams at Tencent Animation and iQiyi VR.

Heritage 360 content for Chinese tourism platforms runs alongside corporate immersive work for Tmall, JD, and the Alibaba product launch calendar. That heritage work covers virtual tours of the Forbidden City, the Great Wall sections at Mutianyu and Jinshanling, the Terracotta Warriors at Xi'an, and the Bund waterfront in Shanghai. Stereoscopic 360 capture for VR headset delivery uses multi-camera rigs tuned for the Quest, Pico, and HTC Vive ecosystems, with ambisonic audio captured for spatial playback. Productions filming inside cultural heritage sites clear the shoot with the Cultural Relics Bureau alongside the standard NRTA filming approvals.

Our process pairs the 360 pro crew with a Chinese business entity partner, which foreign shoots need to film on the mainland, and routes approval through the NRTA and the Chinese Federation of Cultural Companies. Camera choice runs from Insta360 Pro 2 and Titan rigs for lean single-operator shoots up to RED 360 multi-camera arrays for premium streaming work. Custom builds stand ready when the brief calls for ultra-high resolution or specific stereo setups.

On the ground, the work gets more specific. Lighting hides inside the scene because the camera sees in every direction. Our gaffers use battery-driven LED panels tucked behind set dressing, practical lamps, and daylight rather than the traditional film-set rig. Post runs through Chinese stitching pipelines that know Insta360 firmware, with nadir cleanup, stabilisation, HDR grading, and platform-specific delivery for YouTube VR, Meta Quest, Pico, the Tencent Video VR vertical, and the China-specific Bilibili immersive feeds. Spatial audio mixing handles the ambisonic capture for headset playback. All deliverables match client master specs, and the 17% VAT is processed through the Chinese partner entity invoicing.