Unit Publicists
Professional unit publicists creating compelling publicity content for your Chinese production.
A unit publicist manages the press and publicity activities associated with a film production, creating press materials, coordinating set visits, and generating media coverage during production. In China, publicists navigate the local Chinese media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both Asian and international audiences.
Through NeedAFixer, we connect you with Chinese unit publicists who understand how to generate meaningful media attention for productions of every scale. Our network includes professionals in Beijing and Shanghai, Guangzhou, Shenzhen, and Chengdu, experienced in managing press campaigns for features, series, and branded content shooting across China.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across China's diverse filming locations, from Beijing to Shanghai, Guangzhou, Shenzhen, and Chengdu.
02.
Asian Media Network
Unit publicists with established relationships across Chinese and Asian media. They understand the needs of Asian outlets as well as international studios and streamers.
03.
Media Relationships
Established relationships with Chinese and international entertainment media. We help secure coverage and manage press access effectively for productions shooting in China.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists understand spoiler sensitivity and content control on Chinese sets.
On Location
Chinese press and festival publicity across the mainland production cycle
Unit publicity in China operates inside a distinctive media ecosystem. The entertainment desks of Sina Weibo and the WeChat Channels celebrity universe, the long-form video coverage on Bilibili, the trending-news cycles of Toutiao and the ByteDance recommendation engine, Sohu Entertainment, Tencent Entertainment, 1905.com which is the CCTV-6 film channel publication, Mtime, Maoyan and the Chinese-language critics at Douban. And the publicists on our roster have spent careers building working relationships with the editors and writers who set the conversation around Chinese and international productions shooting on the mainland.
Here is how this works in practice. They have credits across China Film Group features, Huayi Brothers and Bona Film Group releases, iQIYI Pictures and Tencent Pictures originals, Wanda Pictures slate productions and high-end branded campaigns clearing NRTA, and they understand the rhythm of the Chinese festival press cycle from the Hundred Flowers and Golden Rooster Awards (the official state-recognised honours) through the Shanghai International Film Festival each June at the Shanghai Film Art Center, the Beijing International Film Festival each April at the Beijing Yanqi Lake convention complex, the Pingyao International Film Festival in Shanxi each October curated by Jia Zhangke, the FIRST International Film Festival in Xining each July championing emerging voices, and the Golden Horse Awards in Taipei that remain the principal Chinese-language critical benchmark.
On a working production, our Chinese unit publicists run on-set stills and behind-the-scenes coverage with photographers who shoot quietly under the discipline that Hengdian World Studios sets, NRTA content-review timelines and the contractual confidentiality needed by Sino-foreign co-production frameworks, produce EPK and B-roll packages for international distributors, coordinate set visits for Chinese and international press across the Hengdian gates, the China Film Group Huairou lot, the Qingdao Oriental Movie Metropolis facilities and the regional Chinese locations, and write simplified-Chinese-language press releases that read naturally to local entertainment journalists rather than as translated copy from English-language studio publicity.
The picture on the ground is more specific. They handle festival press planning for Shanghai, Beijing, Pingyao, FIRST Xining and the Hundred Flowers and Golden Rooster awards, manage embargo controls in conjunction with international studio publicity teams in London, Los Angeles and Hong Kong, and protect spoiler-sensitive material under the contractual frameworks that international productions arriving under NRTA Sino-foreign co-production certification typically operate within.
A few details matter here. They liaise with Chinese distributors on theatrical release windows, manage talent access for Mandarin-language interview rounds during principal photography, run social-content cycles on Weibo, WeChat Channels, Bilibili and Douyin alongside English-language channels, and coordinate the unit photographer's archive delivery at wrap. We match publicists based on genre, festival positioning and prior Chinese campaign credits.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in China?
The unit publicist manages all publicity activities during production in China. This includes coordinating unit photography, producing EPK content, managing press relations with Chinese and international media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits typically include cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in China, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we provide experienced unit photographers who capture production stills, behind-the-scenes imagery, cast portraits, and location photography across China. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Chinese set?
Yes, we manage all aspects of press set visits in China including scheduling, logistics, talent availability, access control, and ensuring visits don't disrupt production. We coordinate with studio/distributor publicity as needed.
How do you handle content approval?
We establish approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual requirements and production sensitivities.
Do you work with international press?
Yes, our Chinese unit publicists have experience with international media and coordinate with publicity teams worldwide. They bridge Chinese media and global press, managing coverage across multiple territories.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity requirements and we'll provide experienced publicists.