Unit Publicists
Pro unit publicists who craft strong publicity content for your Chinese \t\t\t\t\t\tproduction.
A unit publicist runs the press and publicity work on a film. They create press materials, set up set visits, and build media coverage during the shoot. In China, publicists know the local media scene. They build ties with entertainment journalists and shape stories that land with both Asian and global audiences.
Through NeedAFixer, we connect you with Chinese unit publicists who know how to earn real media attention for shoots of any size. Our network has pros in Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. Each one is skilled at running press campaigns for features, series, and branded content across China.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing team needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Our skilled unit photographers capture strong stills and behind-the-scenes content across China's varied filming locations, from Beijing to Shanghai, Guangzhou, Shenzhen, and Chengdu.
02.
Asian Media Network
Our unit publicists hold strong ties across Chinese and Asian media. They know what Asian outlets need, as well as what global studios and streamers expect.
03.
Media Relationships
Our team holds working ties with Chinese and global entertainment media. We help you win coverage and manage press access well for shoots in China.
04.
Discretion & Control
We guard production secrecy while we build publicity assets. Our publicists know spoiler risks and tight content control on Chinese sets.
On Location
Chinese press and festival publicity across the mainland production cycle
Unit publicity in China runs inside its own media world. It spans the entertainment desks of Sina Weibo, the celebrity scene on WeChat Channels, and the long-form video coverage on Bilibili. It also reaches the trending-news cycles of Toutiao and the ByteDance recommendation engine, Sohu Entertainment, Tencent Entertainment, 1905.com (the CCTV-6 film channel publication), Mtime, Maoyan, and the Chinese-language critics at Douban. The publicists on our roster have spent careers building working ties with the editors and writers who set the tone around Chinese and global shoots on the mainland.
They hold credits across China Film Group features, Huayi Brothers and Bona Film Group releases, iQIYI Pictures and Tencent Pictures originals, Wanda Pictures slate shoots, and high-end branded campaigns that clear NRTA. They also know the beat of the Chinese festival press cycle. It runs from the Hundred Flowers and Golden Rooster Awards, the official state-recognised honours, through the Shanghai International Film Festival each June at the Shanghai Film Art Center and the Beijing International Film Festival each April at the Beijing Yanqi Lake convention complex. It carries on to the Pingyao International Film Festival in Shanxi each October, curated by Jia Zhangke, and the FIRST International Film Festival in Xining each July, which backs new voices. The Golden Horse Awards in Taipei stay the main Chinese-language benchmark.
On a working production, our Chinese unit publicists run on-set stills and behind-the-scenes coverage. Their photographers shoot quietly under the discipline that Hengdian World Studios sets, the NRTA content-review timelines, and the contractual secrecy that Sino-foreign co-production frameworks need. They produce EPK and B-roll packages for global distributors. They set up set visits for Chinese and global press across the Hengdian gates, the China Film Group Huairou lot, the Qingdao Oriental Movie Metropolis facilities, and the regional Chinese locations. They also write simplified-Chinese press releases that read well to local entertainment journalists, not like translated copy from English-language studio publicity.
The day-to-day work gets more specific than that. They plan festival press for Shanghai, Beijing, Pingyao, FIRST Xining, and the Hundred Flowers and Golden Rooster awards. They manage embargo controls with global studio publicity teams in London, Los Angeles, and Hong Kong. They also protect spoiler-sensitive material under the contractual frameworks that most global shoots work within when they arrive under NRTA Sino-foreign co-production certification.
A few more details matter here. They work with Chinese distributors on theatrical release windows and manage talent access for Mandarin-language interview rounds during principal photography. They run social-content cycles on Weibo, WeChat Channels, Bilibili, and Douyin alongside English-language channels. At wrap, they set up the unit photographer's archive delivery. We match publicists to your project by genre, festival positioning, and prior Chinese campaign credits.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in China?
The unit publicist runs all publicity work during a shoot in China. This covers unit photography, EPK content, and press relations with Chinese and global media. They also set up set visits and build the press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly hold cast and filmmaker interviews, behind-the-scenes footage, and B-roll of the shoot in China. They also carry featurettes on key parts of the production and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we provide skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across China. They work quietly on set while they produce high-quality visual content.
Can you coordinate press visits to our Chinese set?
Yes, we handle every part of press set visits in China, from scheduling and logistics to talent time, access control, and keeping visits from disrupting the shoot. We also coordinate with studio and distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with the production and key talent reps. All images and content pass the right approvals before release, which respects contractual needs and production sensitivities.
Do you work with international press?
Yes, our Chinese unit publicists have worked with global media and team up with publicity crews worldwide. They bridge Chinese media and global press, and they manage coverage across many regions.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll match you with skilled \t\t\t\t\t\tpublicists.