Unit Publicists
Professional unit publicists creating compelling publicity content for your Chinese production.
A unit publicist manages the press and publicity activities associated with a film production, creating press materials, coordinating set visits, and generating media coverage during production. In China, publicists navigate the local Chinese media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both Asian and international audiences.
Through NeedAFixer, we connect you with Chinese unit publicists who understand how to generate meaningful media attention for productions of every scale. Our network includes professionals in Beijing and Shanghai, Guangzhou, Shenzhen, and Chengdu, experienced in managing press campaigns for features, series, and branded content shooting across China.
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
Unit Photography
- • Still photography
- • Behind-the-scenes
- • Cast portraits
- • Location coverage
- • Social media content
EPK Production
- • Cast interviews
- • Director features
- • B-roll capture
- • Making-of content
- • Press materials
Press Relations
- • Media coordination
- • Set visits
- • Press releases
- • Interview scheduling
- • Story placement
Content Control
- • Image approval
- • Spoiler protection
- • Asset management
- • Release coordination
- • Archive creation
Why Choose Our Unit Publicists
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across China's diverse filming locations, from Beijing to Shanghai, Guangzhou, Shenzhen, and Chengdu.
Asian Media Network
Unit publicists with established relationships across Chinese and Asian media. They understand the needs of Asian outlets as well as international studios and streamers.
Media Relationships
Established relationships with Chinese and international entertainment media. We help secure coverage and manage press access effectively for productions shooting in China.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists understand spoiler sensitivity and content control on Chinese sets.
Publicity Expertise
What does a unit publicist do in China?
The unit publicist manages all publicity activities during production in China. This includes coordinating unit photography, producing EPK content, managing press relations with Chinese and international media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits typically include cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in China, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we provide experienced unit photographers who capture production stills, behind-the-scenes imagery, cast portraits, and location photography across China. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Chinese set?
Yes, we manage all aspects of press set visits in China including scheduling, logistics, talent availability, access control, and ensuring visits don't disrupt production. We coordinate with studio/distributor publicity as needed.
How do you handle content approval?
We establish approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual requirements and production sensitivities.
Do you work with international press?
Yes, our Chinese unit publicists have experience with international media and coordinate with publicity teams worldwide. They bridge Chinese media and global press, managing coverage across multiple territories.
Need a Unit Publicist?
Tell us about your production's publicity requirements and we'll provide experienced publicists.