Broadcast Delivery

Broadcast delivery in China is anchored by the published technical specifications of the country's major terrestrial, satellite, and pay-TV operators — CCTV across its multiple channels including the CCTV-6 film channel, the provincial networks Hunan TV, Dragon TV Shanghai SMG, Beijing TV, and Phoenix TV Hong Kong, plus the catch-up arms Mango TV, CCTV.com, and the operator-affiliated streaming platforms. Each keeps its own ingest profile covering accepted codecs, MXF container structure, HD-SDI 1080p50/60i video frame rates per channel, audio channel mapping to NRTA broadcast standards, captioning workflow, and metadata schema.

Here is how this works in practice. Our delivery team holds current spec sheets for each network and prepares masters in lock-step with the published requirements, so files clear technical acceptance on the first submission rather than cycling through rejection notes that put licensing windows and air dates at risk.

For international networks taking Chinese content under licence — whether that is co-productions with Korean, Japanese, or Southeast Asian broadcasters, BBC or Channel 4 in the UK, US cable buyers, or European public broadcasters. We run dual-standard delivery covering both the domestic Chinese master and the localised international version. PAL, NTSC, and HD frame-rate conversions are handled with motion-compensated processing through Snell Alchemist or Cinnafilm Tachyon rather than simple frame doubling, audio is remixed to the destination's loudness target (NRTA spec for domestic, EBU R128 for European territories, ATSC A/85 OP-59 for US networks), and closed-caption and subtitle files are reformatted to the receiving broadcaster's preferred container. Automated Interra Baton and Venera Pulsar QC sits alongside manual operator review, and every package ships with a written compliance report documenting video levels, audio loudness, safe-area conformance, and metadata completeness so receiving broadcasters can sign off without escalation.