Travel & Lifestyle Marketing

Travel and lifestyle production in China spans one of the most varied location maps on the planet. It reaches the Great Wall at Mutianyu and Jinshanling for sunrise hikes, the Forbidden City and hutong corridors of Beijing, and Shanghai's Bund-and-Pudong skyline with French Concession side streets. It also covers the karst peaks of Yangshuo along the Li River, Zhangjiajie's Avatar floating mountains, Lijiang and Dali in Yunnan, Mt. Huangshan's granite spires, Sanya's tropical Hainan beaches, West Lake in Hangzhou, the classic gardens of Suzhou, Hong Kong's Victoria Peak, Pingyao's Ming-dynasty walls, and the Mogao Caves at Dunhuang.

We set up destination marketing for tourism boards, lifestyle brands, and hotel groups across this map. Our mobile crews come geared for high-altitude Tibetan plateau work, humid Hainan resort shoots, and the packed streets of first-tier cities. Productions arrive with location managers who move fast between provinces. The crews are fluent in the visual style that lands on both Chinese platforms and global tourism channels.

Our team handles the permit and regulatory layer that destination work in China demands. This covers NRTA filming approval where tourism boards co-produce, MCT tourism filming support for provincial campaigns, CAAC drone clearance for aerial work over the Bund, Great Wall, or karst landscapes, Hainan Film Bureau planning for tropical-incentive shoots, and provincial film bureau permits across Beijing, Shanghai, Yunnan, Guangdong, and Sichuan. We also handle 17% VAT and plan around Chinese New Year and Golden Week travel surges that price out locations and crowd each site.

Distribution then routes through the Chinese digital world. That means Xiaohongshu KOL travel diaries, Douyin destination reels, Bilibili long-form vlogs, and Weibo and WeChat Channels. Alongside these, we cut English-language masters for Vogue Traveler, Condé Nast Traveler, and the global tourism marketing channels that brands and tourism boards target worldwide.