SCENE 01 / COMMERCIALS ADVERTISING
Advertising Production China
High-impact commercial production in China for TV, digital, and social media campaigns. We create branded content that drives engagement, from product launches to viral marketing campaigns.
Commercial and advertising production makes persuasive visual content that promotes products, services, and brands across TV, digital, and cinema. These shoots need high production values, tight timelines, and precise work. The goal is polished content that meets your marketing aims and connects with your target audience.
We give full production support for commercial and advertising shoots of any scale. Our team lines up locations, crew, gear, and logistics so your shoot runs smoothly. You get broadcast-quality content that meets your brand standards and campaign needs.
Capabilities
Professional Commercials & Advertising Campaigns Production
Our commercials and advertising campaigns production services combine creative excellence with technical expertise to deliver content that engages audiences and achieves your objectives. From concept development through final delivery, we ensure your vision is realized with the highest production values.
01
TV Commercials
- 15/30/60 second spots
- Broadcast-quality production
- Multi-format delivery
- Talent and casting management
- Brand compliance at every stage
Broadcast Excellence
02
Digital Campaigns
- Platform-specific versions
- Social media optimization
- Pre-roll and mid-roll ads
- Real-time analytics integration
- Data-driven personalization
Digital First
03
International Production
- Multi-territory delivery specs
- Multilingual talent pool
- Cultural adaptation
- Union compliance
- International broadcast standards
Global Reach
04
Premium Production
- Cinema-grade equipment
- Luxury brand expertise
- Celebrity talent handling
- Motion graphics and VFX
- Cinematic color grading
Premium Quality
On Location
Shanghai-Beijing-Shenzhen commercial production for global and Chinese brands
Commercial work in China runs through three creative capitals. Shanghai holds the brand-agency layer, where Wieden+Kennedy, BBDO China, Ogilvy, Publicis and Tencent Marketing Solutions cluster. Beijing shapes broadcast and platform output through ByteDance, Baidu and the in-house creative teams at CCTV and Mango TV. Shenzhen drives high-volume product campaigns, which Tencent, Huawei, DJI and BYD commission from their Nanshan and Bantian headquarters.
Our team sets up shoots across Shanghai's Songjiang Film Industrial Park and the Chedun Movie Town backlots, Beijing's Wangjing CBD production cluster, and Hengdian World Studios for period and architectural sets. Signature exteriors round it out, from the Shanghai Bund and the Pudong Lujiazui skyline to Forbidden City context shots through licensed cultural-service routes, Yunnan terraced fields and Guilin karst. So global brands and Chinese champions like Anta, Li-Ning, NIO, Moutai and Mengniu can hit broadcast standards under the strict PRC Advertising Law (广告法) regime, which governs claims, comparative advertising and celebrity endorsements.
Our producers manage the working stack that turns an agency storyboard into a delivered, NRTA-compliant spot. We handle 17% VAT-inclusive bids, talent contracts through Beijing and Shanghai agencies that vet for 广告法 endorsement liability, location permits in the Bund, Tiananmen and closed campus zones, CAAC drone licences for aerial work, and gear bookings. Camera packages—ARRI ALEXA Mini LF, RED Komodo and Sony FX9—come through rental houses in Beijing Wangjing and Shanghai Pudong.
On the ground, the detail matters. Multi-version capture days yield TV cuts for CCTV and provincial satellite buys, plus 9:16 verticals for Douyin, Xiaohongshu (RED), Bilibili and WeChat Channels. Bilingual Mandarin-English versioning runs in parallel, so multinational creative teams at Shanghai BBDO or Beijing Ogilvy get a single production pipeline ready for both domestic broadcast clearance and global brand-system sign-off.
FAQ
Our Commercial & Advertising Production Services
What commercial production services and formats do you provide?
We give full commercial work, including TV spots (15/30/60 seconds), digital video ads for all platforms, social media content tuned to each channel, and brand films up to long-form. Our services run from concept through final delivery, with full production and post skills in house.
How do you handle multi-version commercial production?
We capture many versions in a single shoot, planning each frame for the aspect ratios you need (16:9, 9:16, 1:1) and various lengths. Our crew shoots master content, then tailors it to each platform. You get versions made for TV, YouTube, Instagram, TikTok, and other channels.
What about talent and usage rights for commercials?
We handle all talent deals, including casting, contracts, and usage rights for your named areas and timeframes. Our casting directors draw varied options from a large database. The team also manages union needs, buyouts, and residuals based on how you plan to distribute.
How do you ensure brand compliance in commercial production?
We keep strict brand compliance through close pre-production alignment, on-set brand oversight, and steady quality checks at each stage. Our teams study your brand guidelines in full and set approval checkpoints across the shoot.
What is the recommended timeline for commercial production?
We suggest reaching us 4-6 weeks before your shoot to lock in the best locations, talent, and creative work. Need it faster? We take rush jobs with 2-week notice for standard shoots, though complex campaigns gain from more planning time.
What technical capabilities do you offer?
We give cinema-grade cameras (ARRI ALEXA Mini LF, RED Komodo, Sony FX9), special rigs for product shots, motion control for precision, and full post skills, including 4K/6K/8K editing, grading, motion graphics, and VFX. We deliver in every broadcast and digital format.
Related Services
Productions in China that need this often pair it with Corporate Video Production, Social Media Content Production, and Live Events & Brand Activations Production for full coverage. Most projects also draw on Commercial & Corporate Video Production and Competition & Reality Show Production.
On Set
Ready to Produce Your Commercial?
Share your brief and we'll provide a competitive bid for your commercial production in China.